PILOT PROGRAM REGIONS

The Membership Committee is thrilled to announce that Regions 5, 7, 15, 17, 25 and 34 were chosen to represent Sweet Adelines International in the 2009-2010 Pilot Program, Increasing Membership Together with One Message, One Voice.

Each region submitted impressive, ambitious marketing proposals. Nearly 90 percent of each pilot region's choruses have committed to generating one common message, using the real women. real harmony. real fun. campaign concepts and images. As this one solid message is delivered consistently to the public, reflecting the organization as a whole, it is likely to generate an increase in public awareness for our organization and choruses.

If the pilot program is a success, we hope to influence all regions to participate in this cohesive marketing campaign and ultimately experience a substantial improvement in membership growth and retention globally. We wish these innovative regions success and harmony as they implement a new, cohesive, integrated membership/marketing plan. A very heartfelt thank you goes out to all of the pilot program choruses as well, plus each and every chorus member for dedicating her time and passion to growing our organization.

Marketing Plans
Just imagine the wealth of marketing data that will be derived from the Pilot Program regions. Here is just a sample of the creative, inspirational plans that have been submitted to the Communications Department:

View an impressive marketing/membership plan submitted by Northern Beaches Chorus (Region 34).

View a comprehensive marketing/membership plan submitted by Region 7.